A $200 Billion Market in Motion

The $200 Billion Wave in Branded Jewelry Is Coming. Are You Surfing or Drowning?

The global branded jewelry market is a sleeping giant, and it's just waking up. With less than 25% of the market currently "branded," a historic wave of growth is building. This isn't just an opportunity; it's a fundamental market shift.

While the Luxury Giants and Fashion Houses turn like cargo ships, you have the advantage of a speedboat. You can pivot, specialize, and dominate niches with an agility they can't match.

The challenges are the same for everyone; low inventory turnover, rigid distribution, and lack of scale...but they also present a golden opportunity for those willing to take the leap. This is the moment to shake up the industry with fresh business models, genuine local stories, and an experience that international giants can only dream about.

Surfing a wave this big takes more than just courage. That’s why I created AIDE, a name that holds deep meaning in both French and Mandarin for me and my long career in the industry. It was built with purpose and intention, to truly make a difference.

We’re the go-to partner for entrepreneurs and independent brands ready to catch this wave. With focused training, smart consulting, and strong distribution channels, we give you the tools to navigate the scene and make a big impact in the branded jewelry world.

Don't fight the wave, ride it better than anyone else, and don't let it pass you by!